Trusted Choice®

Big "I" National Marketing Brand

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Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: ChoiceCustomization, and Advocacy.

Trusted Choice agencies benefit from the following:
  • Licensed use of the consumer tested logo and Pledge of Performance.
  • Exposure through national advertising and public relations campaigns.
  • Customizable advertising materials.
  • Inclusion on the online Agency Locator, so that consumers can find your agency when visiting Trusted Choice.
  • Informative consumer articles that can be used in agency newsletters, websites, social media or mailing.
  • Customizable press release templates which help garner local press coverage for your agency.
  • Syndicated content feed (RSS) for your website or blog.
  • Support from many Trusted Choice industry partners.
  • Marketing Reimbursement Program - recieve up to $500 for co-branding with Trusted Choice.
If you are already a licensed Trusted Choice agency:
Access the resources listed above by visiting Trusted Choice - Agent Resources
Trusted Choice Agency Profile Updating Video: 
Trusted Choice Sponsorship of the World Lacrosse Championship: 
Make-A-Wish video:
Trusted Choice "All Trapped Up" television ad:

What is Trusted Choice®?
  • Trusted Choice® is a national consumer brand uniting more than 10,000 independent agencies and the insurance companies that support them.
  • This new consumer marketing brand was developed by the Big “I” for its members in response to eroding market share, and it is the result of significant consumer and industry research. 
What are the Advantages of Trusted Choice®?
  • Using national and Nebraska advertising, public relations, and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services.
  • As a Trusted Choice® agency, you can use this consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio, and newspapers.
  • Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.

How Does Trusted Choice® Work?
  • Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.
  • Remember, Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.
  • Trusted Choice® is designed to grow as a result of the collective marketing efforts of each and every member.
But My Agency Already Has its Own Brand...
  • Great! Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
  • Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice®logo as a “seal of approval.”
  • Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
What are the Benefits?
  • Licensed use of the Trusted Choice® logo.
  • Qualified leads through the Trusted Choice® Agency Locator.
  • Access to advertising and Marketing Reimbursement programs. Up to $1250 in reimbursement is available to new members and first time users.
  • Access to Professional website consultation services offered through the Trusted Choice® digital check-up.
  • Access to up to $500 in reimbursement for upgrading your agencies website through the Trusted Choice® Digital check-up program.
  • Access to professionally produced advertising materials.
  • Licensed use of the logo and Pledge of Performance.
  • Professionally produced tag-able television and radio spots.
  • Consumer articles for your websites, newsletters, and mailings.
  • Optional RSS feed for your website.
  • Much, much more
Where Can I Find My User ID and Password for the Website?
  • Your User ID and Password can be found in your confirmation email that was sent to the principal’s e-mail address upon registration.
  • For a copy of your e-mail confirmation, please e-mail
How Can I Add My Agency to the Trusted Choice® Agency Locator?
  • To be included in the Agency Locator, Trusted Choice® agencies must complete an Agency Profile with some basic information.
  • By doing so, consumers visiting the site can locate an agency by zip code, insurance lines written, company appointments/affiliations, and even languages spoken.
  • To create or update a profile, agencies should:
    • Locate your agency User ID and Password from your e-mail confirmation receipt.
    • Go to and enter User ID and Password.
    • Select “Update Your Profile” under "Important Links".
    • Proceed through the process until it notifies you that your profile has been updated, otherwise the data will not be saved.
    • Upon completion of your update it takes one business day for the system to update records.
    • You will not be listed on the consumer site until one day after you have successfully completed your profile update.
How Do I Enter My Branch Agencies?
  • The above steps for creating or updating a profile also must be taken for each branch agency that is added.
  • This can be done by the main office administrator or delegated to an administrator from each branch office.
My Advertising Agency Doesn’t Want to Use the Trusted Choice® Logo...
  • Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
  • Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice®logo as a “seal of approval.”
  • Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
Where Can I Find the Logo?
  • The logos are available for download at
  • Sign in and click on “Trusted Choice Logo Files” under "Important Links"
Where Can I Find the Print/Television/Radio Ads We Can Tag?
  • Tag-able versions of the Trusted Choice® television, radio and print ads are available at
  • Sign in to the website and click under "Freedom Campaign 2014" banner to see how to access all of the available advertising options.​

Creating/Updating Your Agency Profile for the Trusted Choice® Agency Locator

To Start:
  1. Go to
  2. Login in using your User ID and password. (Your User ID is your e-mail address and your password is your six digit national IIABA membership ID number. This information was included in the email confirmation sent when you joined Trusted Choice®. If you cannot find your User ID and password or have other questions, contact Katie Hobson or call (800) 229-7048.
  3. After logging in, click on the “My Account” link at the bottom right corner of the page.
  4. Click the “Click here to update profile data” link below the Update Profile heading.

Step 1: Agency Profile

Review the information about your agency that is already there, and make any changes or additions needed. Then click “Continue.”

Step 2: State License(s)

Select all states where your agency is licensed to conduct business. Then click “Continue.”

Step 3: Insurance Lines Written

Select the types of insurance your agency writes. Then click “Continue.”

Step 4: Insurance Company Appointments/Affiliations

Choose the Trusted Choice® partner insurance companies with which your agency has appointments. Then click “Continue.”

Step 5: Updated

Your agency’s Profile has been successfully completed/updated. Your agency information will appear on the Trusted Choice® Agency Locator within 24 hours. You can return to the Trusted Choice® member homepage by clicking “Home” button at the top of the page or you may close out of the site.  

​​IIAWV Trusted Choice Member Resources

  • ​​​​​Co-brand Trusted Choice®​ Logo with your agency's logo 

  • Find content to share on your social media

  • ​​Improve your business with training materials

  • ​Customized advertisements for your agency 

  • ​Digital review of youragency's website​

All IIAWV members are Trusted Choice® agents once the Licensee Agreement has been signed. Trusted Choice® insurance agencies offer consumers a broad selection of insurance policies, companies and financial services, customization of coverages for home and business, and advocacy support.

These firms are committed to providing excellent customer service. They also benefit from access to many leading insurance companies.