Trusted Choice®

Big "I" National Marketing Brand

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Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: ChoiceCustomization, and Advocacy.

Trusted Choice agencies benefit from the following:
  • Licensed use of the consumer tested logo and Pledge of Performance.
  • Exposure through national advertising and public relations campaigns.
  • Customizable advertising materials.
  • Inclusion on the online Agency Locator, so that consumers can find your agency when visiting Trusted Choice.
  • Informative consumer articles that can be used in agency newsletters, websites, social media or mailing.
  • Customizable press release templates which help garner local press coverage for your agency.
  • Syndicated content feed (RSS) for your website or blog.
  • Support from many Trusted Choice industry partners.
  • Marketing Reimbursement Program - recieve up to $500 for co-branding with Trusted Choice.
If you are already a licensed Trusted Choice agency:
Access the resources listed above by visiting Trusted Choice - Agent Resources
Trusted Choice Agency Profile Updating Video: 
Trusted Choice Sponsorship of the World Lacrosse Championship: 
Make-A-Wish video:
Trusted Choice "All Trapped Up" television ad:

All IIAWV members are Trusted Choice® agents once the Licensee Agreement has been signed. Trusted Choice® insurance agencies offer consumers a broad selection of insurance policies, companies and financial services, customization of coverages for home and business, and advocacy support.
These firms are committed to providing excellent customer service. They also benefit from access to many leading insurance companies.
Creating/Updating Your Agency Profile for the Trusted Choice® Agency Locator

To Start:
  1. Go to
  2. Login in using your User ID and password. (Your User ID is your e-mail address and your password is your six digit national IIABA membership ID number. This information was included in the email confirmation sent when you joined Trusted Choice®. If you cannot find your User ID and password or have other questions, contact Katie Hobson or call (800) 229-7048.
  3. After logging in, click on the “My Account” link at the bottom right corner of the page.
  4. Click the “Click here to update profile data” link below the Update Profile heading.

Step 1: Agency Profile

Review the information about your agency that is already there, and make any changes or additions needed. Then click “Continue.”

Step 2: State License(s)

Select all states where your agency is licensed to conduct business. Then click “Continue.”

Step 3: Insurance Lines Written

Select the types of insurance your agency writes. Then click “Continue.”

Step 4: Insurance Company Appointments/Affiliations

Choose the Trusted Choice® partner insurance companies with which your agency has appointments. Then click “Continue.”

Step 5: Updated

Your agency’s Profile has been successfully completed/updated. Your agency information will appear on the Trusted Choice® Agency Locator within 24 hours. You can return to the Trusted Choice® member homepage by clicking “Home” button at the top of the page or you may close out of the site.